Tesla (NASDAQ: TSLA ) is throwing out big incentives to move cars, but not everyone is impressed. In fact, longtime Tesla investor Ross Gerber is openly mocking the company’s latest moves.
Big Discounts, But Bigger Doubts
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According to another Tesla investor, Sawyer Merritt , the electric vehicle company is offering its brand-new 2024 Model 3 Performance vehicles for just $41,490, a price that already includes the $7,500 federal EV credit. Buyers also get 10% off, 0% APR financing, and a free transfer of Full Self-Driving capabilities. Deep Blue Metallic and Pearl White paint colors, along with a white interior, are now included at no extra cost.
Merritt highlighted the offer on X , calling it “a lot of value for the money.” But Gerber had a different reaction, posting , “Someone please come buy a Tesla. Anyone... $TSLA.”
Adding to his criticism, Gerber also mocked reports of a cheaper Tesla Model Y rumored to launch in July. He sarcastically described it as “Just 4 wheels and you sit on the battery. Amazing innovation! The Tesla model C – rap,” reacting to news of stripped-down features like fabric seats and a smaller battery for an expected $26,000 to $28,800 price tag.
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Gerber: Worst Tesla Performance in 11 Years
Gerber has been vocal about Tesla’s struggles this year. After Tesla reported a 71% drop in first-quarter profits, he said , “I’ve done Tesla calls for 11 years. This is the worst performance I’ve seen in Tesla’s history.”
He criticized CEOElon Musk for distracting investors with grand stories about robots and total addressable markets, adding, “I get Elon will tell everyone about trillions of [total addressable market] and robots taking over the world... anything to get you not to look at the facts.”
Tesla’s Brand Crisis and Political Fallout
Tesla’s stock has fallen sharply in 2025, weighed down by slumping demand and Musk’s growing political involvement. Tesla’s deliveries dropped 13% year-over-year in the first quarter, and sales in Europe plunged 49% in the first two months.
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In a Schwab Network interview , Gerber said Musk’s public image is hurting Tesla, explaining that consumers “need to feel good” about buying a Tesla. Instead, he said people are afraid of the controversy attached to the brand.
“The woes seem to just keep adding up, and the stock has come back to earth because the Musk positive has been offset now with Musk negative,” he said.
Gerber also said Musk’s “huge bet” on President Donald Trump has backfired. “The perception at the time was like this is going to be great for Tesla, but now that he’s there, it’s how is this good, and it turns out it’s not good at all. And now people are burning Teslas,” he told Schwab Network.
While Gerber still holds Tesla stock, he warns the company needs to meet Wall Street's 2025 earnings expectations to avoid a bigger drop. Otherwise, he says, “Tesla could go meaningfully lower.”
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This article 'Someone Please Come Buy A Tesla. Anyone...' Says Ross Gerber As He Mocks Tesla's Desperate Incentives originally appeared on Benzinga.com
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